Creative Works: Be genuine, be brave!
Hello! Welcome to Creative Works. We are the creative strategy and design division of Hyundai Motor Company. Our team is based in Seoul, South Korea. Creative Work’s multi-disciplinary team works on creating highly imaginative projects that help our brand stand out among other companies.
Our team has always had one motto in mind that motivates us to do our work with all our efforts poured into every project and this motto is ‘Be genuine, be brave’. If you are wondering why we picked this motto for our division, it is because we wholeheartedly believe that being genuine takes valiant effort.
In this generation, it is hard to be different. You will either be mocked for trying to go against what society thinks or you will be trampled on for going against the flow.
The world will either hate or love those who are different. Strive to be the one that brings change no matter what. Never stop being genuine! That is what our brand is all about: the bravery to be different and the valiant effort to stay genuine when everyone won’t dare try to go against the flow.
Meet our team!
For every project and campaign to be successful, we need creative individuals to work with us in making the unimaginable possible. Come and meet the team who is behind Hyundai’s imaginative and creative world:
Brand Experience Strategy Team
Seong won Yoo
Brand Communication Team 1
Brand Communication Team 2
Jong whoun Park
Sung whan Kim
Brand Design Team
A young Kim
Creative Works: Fresh thinking, real impact
Creative Works is a division that is full of visionary people working on a common goal to make our brand (Hyundai Motor Company) stand out and take the spotlight as an innovative motor company.
We are more than just a team of photographers, graphic designers, set designers, content creators—we are artists who come up with fresh ideas that will pave the way for future campaigns and promotions. Our fresh thinking is the reason why we can create a big impact in the industry and on the people.